Over the past few years, theme and amusement parks have been booming within the entertainment industry. Combined with strong characters, I.P. and licenses, these parks have become powerful tools of promotion along with effective communication channels.
Some of Dargaud, Dupuis and Le Lombard most iconic characters have already become the theme of some attractions in family parks. In 2018, the first specialized park exclusively dedicated to Spirou magazine characters opened in the south of France www.parc-spirou.com.
